THIS IS FOR PRODUCT OWNERS WHO ARE NOT SELLING OUT THEIR PRODUCTS THIS SEASON!

EXPONENTIAL: Sell to Scale

Move from single to double digit sales by recruiting distributors. This is a Practical guide from 18 years’ experience to infiltrate the open market, recruit distributors and sell more volume of your products and consequently lower your cost, and be more profitable.

MODULE ONE

BEGINNING WITH THE BASICS; CREATING AN ACCEPTABLE PRODUCT FOR TRADE. YOUR PRODUCT QUALITY, POSITIONING & PROPOSITION

Product pricing: Who is your product for and why?
Are consumers already buying? Are you promoting? How?
How do I know my product can be distributed profitably?
What would it take to distribute my product (Template/sheet)?
What is distribution and why do I need it?
Who should enlist distributors – myth busters?
Why you should enlist distributors
Checklist to enlisting a distributor (internal and external)
Template and document samples of agreement, pre-check lists etc

ENROL IMMEDIATELY

MODULE TWO

THE MARKET ,GETTING THE VOLUME SALE FOR YOUR PRODUCTS DISTRIBUTORS RECRUITMENT AND ENGAGEMENT

How do I attract Distributors
How do I begin? Delination (modern and traditional )
Further division of markets in Nigeria
7 geocommercial zones in Nigeria
Which market is for what
Who is a distributor and who is the ideal one for me?
What have you produced and why should I sell/resell your product?
Identifying the best distributor fit for your product
How do I attract a distributor
Features of a distributor – what you should look out for
How to approach a distributor even if your business is small
What and how to ensure distributor loyalty
Sample/template for incentive calculation
Sample distributors agreement and checklist

ENROL IMMEDIATELY

MODULE THREE

HOW DO I ENSURE SUSTAINABILITY : DISTRIBUTOR MANAGEMENT & HYPERCARE

Credit sale and your receivables
Trade hacks to help the distributor sell more of and for your product
How to manage distributors not within your immediate market
Supporting structure to ensure continuity and manage trade relationship along the open market sales channels
Loyalty schemes to help your push
Out of the box relationship management tools
What have you produced and why should I sell/resell your product?
Strategies to be ahead and outsell competition with your distributor
Where should I recruit distributors - geography
Building my sales support system
Managing receivables (credit cycles)
What and how to ensure distributor loyalty
Best way to set up a distributor loyalty scheme
Trade promotions on a budget – Below the line

ENROL IMMEDIATELY

MODULE FOUR

BRAND SUSTAINABILITY & RELATIONSHIP MANAGEMENT

Simple strategies to beating your competition in open market
Simple strategies to beating your competition in modern market
Using scarcity as a tool
Trade promotion on budget
SME marketing tool kit
Sustainability: Becoming the preferred brand- consistently
Identifying market gap
Traditional ways to run research for open market
Product upgrade: capital investment and funding
Relationship management for different parts of the geography

ENROL IMMEDIATELY