Hey there!For the purpose of clarity, let me re-introduce myself to you.My name is Theresa Aromesule but I prefer to be simply called Tess. So call me Coach Tess.

I am an FMCG (Fast Moving Consumer Goods) coach.I have been blessed with the opportunity of working with different multinational FMCG companies across Sub-Sahara Africa, Europe and Asia. I had a career spanning almost two decades.Some of the brands that I launched are still thriving in our markets today, so you have a reference.I rose to the apex of my career working with different departments from idea through product delivery.You can say that I have seen it all when it comes to FMCG products. I have a list of over 5,000 supermarkets that I have sent client’s products to across Africa – just name the country, I’ve got you covered.My aim is to give small business owners of FMCG products the opportunity to leverage on my experience and expertise to build a formidable brand, advance their business into new markets and increase their revenue.If you are into the production and sales of FMCG products such as cake, chin chin, pap, palm oil, juices, water, cookies, biscuit, plantain chips, plantain flour , rice flour , tiger nut juices, yogurt, peanut butter, ready to eat sauces and stews , pepper sauce etc etc to mention a few or you know someone who does, please tag them on this post or share this post so that they can see it.It is time to go ballistic with your products, penetrate new markets and become a household name in Africa. Enough of playing small especially when you should be on the list of the movers and shakers of the industry in Africa.In the coming days, I will be demystifying many myths that have to do with going global with your product.I will talk extensively on every area that is involved with FMCG.*Idea – Raw Material Procurement – Packaging – Legislation – Best Marketing Channel – Customer Relation and Retention.*It’s going to be expository, so stay glued to this page.It’s time to make your product a mass market- quick turnaround and profitable brand. It won’t happen with too much hard work, it will happen with knowledge of the systems, processes and marketing of your brand. I have a full tool box of those. So, let’s do this!If you are an FMCG producer, leave me a comment about your product.If you know anyone who has an FMCG company, please tag them.See you tomorrow